26 Gen Elena Salmistraro
Product designer and artist, she lives and works in Milan. She graduated from the Politecnico in Milan and in 2009 she founded her own architecture and design studio, collaborating as product designer and illustrator for various companies in the creative industry. Her creations are characterized by a poetic style, harmonious shapes and care for details. The on-going research of an expressive and emotional language is her priority. Her products were chosen for many exhibitions, such as The New Italian Design hosted by Triennale Design Museum in Milan, with stopovers in San Francisco, Santiago de Chile and Cape Town; The New Aesthetic Design, an exhibition at the Biennale in Shanghai in 2013, and W. Women in Italian Design, 9th edition of the Triennale Design Museum in 2016. For Design Day, launched in 2017 by the Ministry of Foreign Affairs and of International Cooperation in collaboration with La Triennale di Milano, she was appointed ambassador of Italian Design in the World.